No doubt this joint is popular with people, and it just made its NorCal debut at Santana Row in San Jose. Lines out the door, but then again the whole venue is TINY and people stand around to eat when its too cold outside.
A bit of -berry ending froyo shop history. So there is Pinkberry and Yogurberry. Not sure whether anyone has heard of Yogurberry, but it began around 2000 and has since spread to USA, Korea, China (mainland and Macau), Malaysia, Brazil, UAE, The Philippines, Vietnam, and Sudan. (Sudan, really?!) In contrast, Pinkberry, which probably has a great marketing team since Pinkberry sounds so much better than Yogurberry, started in SoCal in 2005 in West Hollywood and then spread to New York and now established presence in Bay Area.
Pinkberry features only 3 flavors of froyo, which is very different from its competitors, who typically sport anywhere from 8 to 16 different flavors. Original, Pomegranite, and Green Tea make up the "refreshingly simple" menu, and of course you can mix two for swirls. For those of you still wondering why this whole FroYo thing is so big - well ONE it's fat-free (marketing for healthiness), and TWO it's simply pretty damn tasty (marketing for the palette).
My favorite is the Green Tea flavor, and I add mochi (for sure and always) and either choco chips or strawberry. Blackberries are pretty great too - they're definitely a lot more to chew than just strawberry slices.
Definitely enjoy, and definitely worth trying if you haven't hopped on the bandwagon yet.
http://www.yelp.com/biz/pinkberry-san-jose
http://www.pinkberry.com/
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